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Paid Search Manager


Jul 31, 2018

Indianapolis, Indiana


Agent: Miles G.

Job #: 136103

Job Description

We are hiring a Paid Media Manager to lead planning, strategy, tactics and execution of customer acquisition through paid search methodologies including PPC/SEM, display and retargeting. This person will be expected to manage a team to deliver profitable and compliant growth within the channel. 

 What you'll do: 

- Serve as the subject matter expert (SME) and thought leader for paid search and paid social activities across platforms for the organization. 

 - Leads and ensures the ongoing development for the team responsible for delivering on key business outcomes (Revenue, Expense, Marketing Cost Per Install, Profit Per Install). 

 - Leads optimization of program through analytics, testing and measuring. Leads the planning of monthly and quarterly cross channel A/B and multivariate testing plan. 

 - Partners with Analytics, Sales, Field teams, and external partners to deliver on desired outcomes 

 What you'll bring: 

- Bachelor’s Degree in Marketing, Analytics or related fields and/or experience 

 - Google AdWords and Analytics certifications required. 

 - Proficiency in Microsoft Office and BI tools expected. 

 - 7 years in Paid Search and digital marketing required, at least 3 of which with managerial experience. 

Want more details about this and other Indianapolis, Indiana opportunities? Meet Miles Good!

Paid Search Manager - Questions