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32718 - Senior Associate, Data Analytics (Website Analytics)

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Jul 25, 2018

El Segundo, CA

Freelance

Agent: Fanny H.

Job #: 135901

Salary: DOE

Job Description

Title: Data Analytics (Website Analytics) 
Level: Senior Associate 
Start Date: ASAP 
End Date: December 31, 2018 
Location: El Segundo, CA (ONSITE ONLY)

Must Have: experience with campaign targeting, segmentation, test design/learning plans, reporting and optimization of: 

Website/mobile (Adobe/Google Analytics) 
DMP/Digital media (nice to have) 
Social (nice to have) 
Data to analyze 
Account data (first and 3rd party), including demographics 
Transactional data (product registrations, eComm, offer redemption) 
Engagement data (email opens/clicks, push notifications taps, web visits and clickstream) 
Data science language skills (Retention/Data Lead only) 
Date work (SQL) 

Python 
Modelling/ML 
Other packages / platforms / skills 
Data mining/profiling 
Data visualization: advanced Excel, Tableau, Power BI 
Management experience (leads only) 
Project Overview: Our dot-com Analytics program will provide our client with a measurement strategy and a reporting/analysis structure that will inform business, marketing and optimization decisions, while improving the user experience on the client's main consumer website. 

Other Responsibilities: 

Deliver Data-driven, actionable insights 
Analyze on-site customer journeys under an optimization-focused lens 
Present insights to clients and account teams in a compelling and relevant story with recommendations backed by robust analysis 
Provide strategic guidance on analytics and measurement strategies, while leading by example with an active delivery role 
Develop an intimate understanding of our client’s business and their customers, and pro-actively identify ways to help our clients achieve their goals 
Work closely with account teams to identify opportunities, participate in sales pitches and strengthen clients leadership position in digital transformation 
Collaborate with cross functional teams, including creative, design and technology to shape meaningful customer journeys and customer centric thinking 
Experience Guidelines: 

3-6 years of experience with a focus in Site Analytics and Optimization or related fields. 
Bachelor’s degree, in Marketing, Business, Engineering or a related field. 
Passion for digital analytics, working with data and deriving insights to answer client business questions 
Experience leading and delivering analytics engagements 
Strong knowledge of the digital space and digital analytics 
Strong communication and client service skills 
Strong organizational skills and attention to detail 
Strong consultative skills and the ability to challenge status quo and gain adoption 
Comfort with working in and contributing to a fast-paced, team based environment 
Management or mentorship experience - providing training, project support, career advice and delegated responsibilities 
Proficiency in Adobe Analytics and other Adobe Marketing Cloud products, specifically Test and Target 
Proven ability to influence stakeholder and senior leaders, and manage organizational change 
Recruit and Manage team of ‘rock-star’ analysts 
Build a customer obsessed culture and grow our business 
 

Want more details about this and other El Segundo, CA opportunities? Meet Fanny Halsey!

32718 - Senior Associate, Data Analytics (Website Analytics) - Questions

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