Mission: The mission of the Digital Graphic Designer (Web) is to focus on three key areas to successfully contribute to the organization:
Keep current with emerging web technologies and trends; be able provide ideas for improvement of our website product.
Understand the importance of solid design principles and how they translate to lead generation and conversion.
Adhere to “form follows function” philosophy.
Leverage established templates, style guides and asset library to create assets that are within brand standards (client and internal).
Personable and collaborative with an ability to work independently in an agile environment.
Able to accept and negotiate constructive feedback from various colleagues (Product Manager, Front-End Developer, Art Director, Client).
Highly organized, able to deftly manage multiple projects with competing timelines.
Must be able to work with attention to detail, while under pressure, and successfully meet deadlines.
Ability to proof all materials in an accurate manner, delivering high-quality, on-time and error-free drafts.
Solid Adobe CC skills (in order of importance: PS, AI, XD, ID)
Solid understanding of front-end web design (HTML, CSS, responsive grids)
Knowledge of Microsoft Suite (PowerPoint, Word)
BFA in design strongly preferred
Experience working with cross-functional business partners
Create high-quality, efficient, error-free production of design compositions and wireframes for our clients.
Create social profile design assets (cover photos, profile images, avatars) within pre-specified parameters for our clients.
Adhere to branding guidelines and take creative direction from Art Director in implementing effective creative marketing assets across all channels – advertising (direct mail, banner ads, newsletters, social channels, PPC).
Grow, maintain and efficiently organize stock photography library.
Complete special design projects upon request (sales pitches, presentations, scope work).
Assist business development team with service tickets and quote requests that require an understanding of design and front-end development capabilities of our system.
Being in a small start-up environment, each role may be required to perform duties beyond the scope of this Job Profile from time to time.