This position will be responsible for taking lead on client accounts and managing small project teams. My client looking for someone who is committed, hard-working, intellectually curious and has a good sense of humor.
Provide strategic leadership and management of pay per click accounts on Google AdWords and Bing Ads for 2-5 major clients.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Manage large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Manage Google Display Network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Monitor and evaluate search results and search performance across the major search channels.
Communication to team and management on project development, timelines, and results.
Work closely with the other team members to meet client goals.
At least 5-7 years of hands-on SEM experience
Advanced proficiency with SEM reporting and analytical tools, especially Google AdWords, AdWords Editor and Google Analytics
Demonstrated knowledge of the website design & build process
Willingness and ability to quickly adapt to new technologies and programs
Proven track record of successful SEM strategy and implementation
Strong knowledge of search engine algorithms and ranking strategies
Advanced skills in Microsoft Excel
Ability to create clear and understandable presentations from data