Our client - a one-stop shop for building + growing a company's digital presence - is looking to add a Marketing Analyst to their team.
As a key member of the Digital Analytics team under the Marketing Department, you will become a subject matter expert on everything encompassing the digital experience for our customers. You’ll be collaborating with: Engineering and Development teams to ensure accurate and comprehensive data capture, Acquisition teams to enable more effective channel analysis, Optimization teams to design, build, and analyze tests to drive corporate KPIs, and other Analytics teams to help use clickstream data to inform predictive models for churn and lifetime value, among many others.
What they'd like to see:
2-4 years of experience using leading web analytics and optimization tools (Adobe/Omniture/SiteCatalyst, Google Analytics, Monetate, Optimizely, etc.)
Bachelor’s degree (preferably in a quantitative discipline; business, math, statistics, computer science)
Prior experience with digital marketing channel analysis (PPC, SEO, Display, Social)
Proficiency with Microsoft Excel, Tableau, SQL; also, understanding of analytics implementation and tag management
Sense of humor a must!
This role is based in Burlington, MA; no visa sponsorship or relocation assistance available.