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Director of Marketing and Communication


May 14, 2018

Piscataway, NJ


Agent: Vincent S.

Job #: 132842

Salary: 125-150K

Job Description

The Director of Marketing and Communication is an executive level position that will manage a small team for marketing execution.

Responsible for leading all marketing efforts, including the strategy, development and execution of end-to-end marketing programs, events, and communications that drive brand awareness. This position will develop, shape and disseminate the market messages to a variety of audiences using different approaches. Candidate with partner with other senior management team members to coordinate communications to a wide range of stakeholders.


Primary Responsibilities

  • Responsible for the messaging, editorial direction, design, production and distribution of all marketing and sales enablement materials.
  • Develops and executes a comprehensive, long-term enterprise-wide communications, marketing, and branding strategy consistent with the strategic goals, plans, and aspirations of the Company.
  • Leads and oversee multiple facets of marketing initiatives: including marketing strategic planning, digital strategies (web, portals, email tools), video production, social media, brand management, events, B2B marketing, sales enablement.
  • Ensure articulation and consistency of desired brand image and position across all stakeholder groups (internal and external) – ensuring all deliverables adhere to corporate brand guidelines.
  • The Director of Marketing and Communications will work cross-functionally with other leaders and teams to support holistic execution of brand strategy and the business unit goals. Lead and manage execution of brand strategy, being a brand champion and advocate.
  • Develop and manage annual marketing budget. Plan and leverage data and analytics to drive insights; develop and implement metrics to measure results of marketing strategies; provide analyses and recommendations to support continuous growth.
  • Lead marketer at company sponsored events to ensure consistent branding and communication messaging.
  • Develop and lead employee communication strategies and community outreach programs.
  • Lead the development and execution of the organization’s strategic communications plans
  • Evaluate and produce as necessary: purpose statement, value prop, story assets, personas, message playbook, etc.
  • Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.).
  • Solid understanding of market research and data analysis methods


Minimum Qualifications-Education and Experience

  • Bachelor’s degree required; M.B.A. or other related advanced degree preferred.
  • Minimum of 10-15 experience in a leadership Marketing role for a B2B Company
  • Experience building and implementing cohesive, strategic Agency marketing and communications plans across print, digital and social channels required.

Want more details about this and other Piscataway, NJ opportunities? Meet Vincent Sorce!

Director of Marketing and Communication - Questions