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May 10, 2018

REMOTE!

Freelance

Agent: Chelsea R.

Job #: 132710

Salary: DOE

Job Description

We have a client in Portland looking for some freelance help with PPC. They are envisioning this being about 5-10 per week and are is needing someone who can be available as needed during office hours of 9-5 PST. Your goal will be to ensure their online marketing efforts have the highest possible ROI

Responsibilities

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends

Requirements

  • Proven experience as a PPC Manager or Senior PPC Specialist 
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Understanding of HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

Want more details about this and other REMOTE! opportunities? Meet Chelsea Rosenberg!

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