Digital Marketing Specialist (Full-time, Temp-Perm)
We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. This person should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth.
Essential Functions and Responsibilities, include but not limited to:
Develop marketing automation strategy and execute using our marketing automation platform
Build, run and own email campaigns including demand generation, lead and customer nurturing campaigns
Develop scalable email design, templates, calls-to-action and content used in email sends
Segment lists based on behaviors like past email engagement, website interaction, past purchase, free course purchasers, content downloads, site page visits, etc.
Measure list segmentation results and optimize the nurture tracks to convert leads to customers
Collaborate with key stakeholders across the company to gather requirements, translate business needs into technical execution for email campaigns such as blast and drip email programs that include welcome, nurture, retention, cross-sell and upgrade programs
Think strategically and pro-actively recommend how to continually improve results
Communicate results of email performance with the marketing and management teams on a regular basis
Stay current on industry best practices for email deliverability and readability (e.g. mobile), email design for increased conversion, email client changes and their impact on email marketing, etc.
Brainstorm and developing ideas for creative marketing campaigns. Find new approaches to lead nurturing, including but not limited to channels like email, social media, remarketing, blogging and events.
Work with Marketing Analyst to build dashboards, reporting and analysis of campaigns, derive insights and ensure accuracy of data.
Develop documentation and road maps for planning, processes, A/B tests, and promotions that succeed through email.
Other duties as assigned.
Essential Knowledge, Skills and Abilities:
BA/BS or equivalent working experience
Prior experience in email marketing, lead nurturing, marketing automation, and web analytics (5+ Years)
Proficient in using marketing automation tools & processes; Pardot/Acton/Salesforce experience highly desirable. (5+ Years)
Minimum 3-6 years campaign marketing experience for high-tech, B2B, software or SaaS/Cloud products.
Excellent B2B writer and communicator (in both written and verbal form)
Experience with Salesforce, expert in Google Analytics
Highly analytical and able to derive meaning from data
You have experience not only running a project, but also measuring and evaluating its success. (5+ Years)
You have an analytical thought process and you are consistently thorough and organized.
You have a proven ability to work collaboratively in a fast-paced, team environment.
Our client is a leader in online training and certification across a wide range of industries and professions. They work with 1500 e-learning partners who together have trained more than 3 million users worldwide. Their integrated strategy of technology, content and service helps organizations and professionals in a wide range of industries manage career, compliance and certification needs. They provide exciting career opportunities for self-motivated individuals who are interested in joining a growing company and utilizing cutting-edge technologies and tools to improve the outcomes for its customers and partners.
They promote a culture of excellence that fosters the success of our employees, while maintaining a team-centric environment which inspires them to do their absolute best. They offer quality health plans to meet a variety of needs, life and disability benefits, a retirement savings plan with company match, and a paid time off program.