Vitamin T is searching for a SEO Specialist to fill a long term, temp to perm opportunity with one of our clients located in Monroe, MI.
The SEO Specialist is charged with maximizing the volume of qualified organic traffic to our client's web site. The individual will provide in-house subject matter expertise regarding SEO best practices for on and off-page marketing efforts. The SEO Specialist will work collaboratively with Digital Marketing, Site Operations, Content Development and Application Development teams. The SEO Specialist contributes to a strong digital CX by providing keyword reporting, on page optimization, link acquisition and recommendations for technical crawling efficiencies.
BA/BS/BFA degree in Marketing or related field with 4 - 6 years of relevant experience, or equivalent.
Deep understanding of how search engines work, and how to optimize websites to be ranked highly by search engines including expert knowledge in all of the following: site maps, robots files, URL structures, crawler issues, indexing problems, algorithm changes, metadata use, SEO copy writing, link research, link building, back-link analysis, anchor link analysis, broken links, cross linking, 301 redirects, etc.
Demonstrated keyword advancement and high rankings on revenue generating terms through tactical implementations.
Excellent analytical skills to understand consumer and usage data; knowledge of segmentation, testing and measurement techniques.