Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to met the business objectives at the lowest possible cost
This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
Editorial calendar and organization workflows must be developed and managed.
Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
Measurement and optimization of the program will be required on a regular and ongoing basis
Management of all creative resources including designers, writers, and other agency personnel
Integration of content programs with brand campaigns to drive brand to demand.
Executive presentations on the program approaches and results will be required.
BA/BS or equivalent working experience
Experience creating content for the web and growing a social audience
Editorial mindset that seeks to understand what audiences consume and ho to create it
Ability to analyze and present content and social performance
Experience with wordpress, Google analytics, Slideshare, and the top social channels
Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales (Thanks to @NoyesJesse for this feedback – see comment below.)