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Senior CRM Manager

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Apr 09, 2018

Onsite

Freelance

Agent: Julie H.

Job #: 131337

Salary: $55-$60/hr

Job Description

We are seeking an experienced, talented and commanding CRM Marketing Manager to work with TripAdvisor for a 9-12 month contract (onsite) full-time hours. As the Senior CRM Marketing Manager, you will play a critical role in managing Tripadvisor Attractions' relationship with its customers. At the core, your primary responsibility will be to drive the development and enhancement of CRM campaigns & programs focused on generating traveler demand and engagement, improving conversion and repeat rates. You will be responsible for end-to-end delivery, from strategy development, to capturing business requirements, to planning, delivery, and evaluation of performance against KPIs. You will collaborate with key stakeholders in Marketing, Analytics, Content, Copy, Design, Product, and Engineering. The ideal candidate has managed large-scale programs for B2C audiences, can talk about machine learning to automate content recommendations, gush about testing and data sci models... If this sounds like you then don't wait, please express interest now! This is a hot one :)‚Äč


Responsibilities will include, but not be restricted to: 

  • Responsible for planning, developing, and executing on demand generation strategies to drive user engagement and improve conversion, repeat rates 
  • Develop, execute & manage creative and data-driven, cross-channel marketing campaigns (Email, Push etc.) end-to-end for TripAdvisor Attractions 
  • Own project management and cross-functional campaign development workflow with Analytics, Content, Copy, Design, Coding, and Engineering 
  • Conduct regular, extensive experimentation (A/B and MVT) to facilitate rapid learning & application of any insights 
  • Conduct in-depth user research & quantitative analytics that will directly impact strategy and the roadmap 
  • Own comprehensive daily, weekly, monthly reporting of all relevant CRM KPIs & build the right dashboards to track and socialize performance 
  • Articulate and present strategy, progress, results and data analyses / learnings effectively to stakeholders and the wider business 
  • Support globalization and localization of traveler-facing campaigns 

 

What You Will Bring to the Team 

  • 5-7 years of CRM experience in a consumer-facing, fast-paced, e-commerce company 
  • Solid track record of successfully managing large-scale B2C email campaigns and cross-functional projects. Experience with top-tier ESP a big plus. 
  • Exceptional project management and organization skills, with meticulous attention to detail 
  • Experience working with Coding and Engineering teams to drive technical projects, with a good understanding of information architecture 
  • Results-driven marketer with proven quantitative and analytical skills, with expert knowledge in Excel (functions, pivots, etc.). Tableau experience a bonus. 
  • Creative, methodical problem-solving skills with focus on efficient execution while balancing big-picture thinking 
  • Proactive & independent, always looking for ways to take initiative and improve existing programs/processes 
  • Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams 
  • Eye for user flow & visual design 
  • Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership 
  • Passion for CRM and user engagement 
  • Strong sense of ownership and entrepreneurial spirit 
  • Prior experience with Agile methodology is preferred, but not essential 
  • Prior experience with User Research (Surveys, focus groups, how to leverage UX research for a CRM campaign) 
  • Undergraduate degree required 
     

Want more details about this and other Onsite opportunities? Meet Julie Hornett-Zaitz!

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