The ideal candidate must thrive in a fast-paced environment and have a track record of results in planning and launching successful paid search campaigns. The SEM Manager requires an in-depth understanding of SEM best practices and a proven track record of exceptional ROI performance from SEM campaign management. You will have the opportunity to operate on both the strategic and tactical level while taking ownership of paid search marketing results. This role fills a critical function within a growing digital marketing team and will be responsible for driving ROI and growth
Manage SEM campaigns to drive targeted, qualified traffic for each program that drive KPIs
Provide strategic insights to develop long and short-term execution plans for new and explain search campaigns.
Manage daily execution and optimization of paid search campaigns including bid management, budget allocation, performance monitoring, keyword management and keyword expansion.
Develop, create, message-match and optimize ad copy, landing pages and content assets
Develop strategies to address top of the funnel
Conduct measurable A/B tests that demonstrate increased conversion rates, especially on landing pages
Continuously evaluate and improve the effectiveness of SEM campaigns.
Track, measure, report, and analyze for all initiatives and generation of new ideas; learn, apply, optimize.
Develop post-campaign reports including results, samples, highlights, learnings and recommendations
Integrate SEM practice with the SEO practice; analyze SEM/SEO blended reporting to drive KPIs and optimize campaigns.
Maintain relationships with search engines to test new-to-market offerings.
Monitor PPC trends, best practices and techniques to ensure we are investing to the right levels, growing in the right areas and leveraging new opportunities
Track daily of ad spends and budgets
Minimum 3+ years of experience in SEM, agency-side preferred.
Proven track record of successful SEM strategy and implementation.
Comprehensive understanding of keyword research and strong experience with ad copy and content development.
Ability to collect data, analyze trends, identify strategic recommendations and present them in a logical manner
Excellent written and verbal communication skills (ability to synthesize, organize and present data) for interacting with internal clients of all levels and functions
Organized, self-motivated, hardworking, dedicated, with a strong sense of accountability
Strong multi-tasker who pays close attention to detail and is a natural problem-solver
Proficient with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)