We are looking for a talented Email marketing manager to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases. The ideal candidate must thrive in a fast-paced environment and have a track record of results in planning and launching successful direct, targeted marketing campaigns.
The ideal candidate will possess:
A demonstrated ability to segment audiences meaningfully, develop creative campaign ideas, execute flawlessly and report back quickly
A strong cross-channel background with a heavy focus on developing cloud-based email journeys
A goal-focused mentality, results-oriented, data-driven while having fun making it all happen
A passion for education and fully embrace the organization’s mission in their everyday work
What you’ll do
Assist the Senior Director in developing strategies that leverage the right mix of digital channels and deploying content marketing techniques to engage consumers and guide them through the purchase funnel.
Design, develop and manage personalized, scalable, automated marketing campaigns using Salesforce Marketing Cloud, leveraging email, landing pages, and SMS that drive awareness, consideration, acquisition and loyalty goals.
Create compelling nurture paths for different audiences and segments, and constantly iterate and test to drive improvement.
Partner with our Digital Channel Production team to leverage customer data and execute campaigns/journeys
Analyze our email, text and social campaign performance to develop strategies that will improve campaign results and channel KPIs
Develop copy/content for different tactics within brand guidelines and with a focus on differentiating by consumer audience
Leverage industry-wide best practices to continuously A/B test new messaging, creative, segmentation, customer journeys, etc. to increase conversion rates
Work with our internal creative team or with external agencies to produce compelling multi-media content
Establish KPIs, track and analyze campaign effectiveness through Marketing Cloud dashboards and Adobe’ Workspaces
Leverage quantitative/qualitative data sources to drive recommendations, using insights obtained from market research, customer analytics, client segmentation and best practices
Effectively project manage efforts across various teams using project management systems and tools
Support the budgeting, forecast, monthly reforecasting, and reclassing process
What you have..
BA/BS degree required
At least 5-7 years of consumer acquisition or marketing automation experience with a focus on the email channel
Hands-on experience with Salesforce CRM/Marketing Cloud and Web analytics platform experience required
Experience designing and implementing A/B and multivariate tests
Working knowledge of and comfort working with SQL
Marketing experience in education industry or marketing directly to teens and/or parents a plus
Demonstrated experience working on the creation, development, implementation and measurement of marketing strategies and campaigns with a heavy focus on email
Proactive in approach with a focus on driving results and outcomes with multiple priorities and stakeholders
Strong interpersonal skills required to build deep relationships with colleagues
Advanced written communication skills required to develop effective briefs, presentations and copy
Creativity required to select and execute a creative and messaging approach that resonates with our audiences
Substantial analytical skills required to interpret and leverage data in strategy
Project management experience required to manage several expert teams to hit deadlines and to juggle simultaneous campaigns
A natural drive is required to get things done, break down barriers to find solutions and creatively solve marketing challenges