Our client, a leader in their field is in need of a Brand Marketing Manager to join their team on a perm basis! The Brand Marketing Manager plays a critical role in driving the success of product lines. The Brand Marketing Manager creates and implements marketing plans and campaigns for assigned product segments for the North and Latin American markets. This position requires an energetic marketing professional looking to exercise the creative and analytical abilities in a fast paced environment.
Duties and responsibilities
Prepare and execute marketing campaigns for assigned product segments.
Identify and implement metrics (key performance indicators) to measure ROI of campaigns and marketing activities.
Analyze data and adjust activities to drive continuous improvement of marketing efforts.
Support assigned product segments through the creation of marketing collateral, digital media content and technical/scientific support materials.
Manage demand generation for assigned product segments.
Collaborate with Product Managers and local or global Marketing Managers on product launches and marketing campaigns.
Develop effective sales tools, field communications and other sales support materials in concert with Sales Management for both in house and dealer sales representatives.
Work cross-functionally among all departments, including Engineering/R & D, Regulatory, Operations and Sales/National Accounts to support product launch/product marketing activities.
Develop a thorough understanding of the products, competition and trends within assigned product segments.
Read, analyze and interpret common scientific and technical journals with the ability to effectively present information to sales representatives and employees
Cultivate and sustain working relationships with industry key opinion leaders who can play a role in supporting company business objectives.
Support business strategic direction as it applies to assigned product segments.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Bachelor’s degree in Marketing or Communications
1-3 years of experience in a Marketing role is required
Appropriate combination of education and experience may also be acceptable
Demonstrated ability to manage a project from concept through completion, on schedule and within budget
Ability to function in a fast-paced, multi-tasking environment
Communication, organization and negotiation skills required
Common sense reasoning skills to define problems, collect data, establish facts and draw valid conclusions
Firm understanding of product pricing (margin optimization), forecasts and promotions preferred
Strategic mindset with a tactical focus
Ability to work effectively on cross-functional teams within the company as well as with global counterparts in Europe and Latin America
Understanding of the dealer distribution model and its implications for marketing campaigns and programs
Healthcare or dental industry experience a plus
Proficient in Microsoft Office Suite (Word, Excel, Power Point, Outlook)
Proficient in CRM systems
Working knowledge of Web CMS and graphics applications a plus