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Digital Marketing Coordinator (Google AdWords)


Feb 12, 2018

Fenway, MA


Agent: Ryan K.

Job #: 128643

Job Description

Our client, located in Fenway, is searching for a Digital Marketing Coordinator who has extensive experience in Google AdWords and Email automation. The role is onsite, and a long term contract.

  • Experience with Email automation and retargeting
  • Optimize performance through a digital media mix comprised of PPC/paid search, paid social, retargeting, and display media campaigns
  • Work closely with Account Management and Digital Media leadership to conceptualize, execute, and report on campaign strategy and effectiveness
  • Analyze data and manage budgets, pacing, and client performance to goals
  • Test the performance of ad creative, landing page design, beta opportunities, and other campaign elements to improve results
  • Identify and present new opportunities/areas of growth to clients that will improve their digital media ROI
  • Manage relationships with multiple vendors, working closely to optimize budget and performance
  • Frequent, in-depth data analysis to spot trends/shifts in the landscape and opportunities to improve performance and ROI
  • Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on findings
  • Collaborate cross-channel with other teams to provide client with a holistic view of their digital footprint and better understanding of how each channel interacts with each other

Want more details about this and other Fenway, MA opportunities? Meet Ryan Krivonick!

Digital Marketing Coordinator (Google AdWords) - Questions