Our client is seeking a dynamic, thought leader who will drive consumer-facing communication in the ever-changing social media landscape. This candidate will lead the strategy, content development and implementationfor all product lines’ social media marketing programs and the company website. The incumbent will also be the voice of the brand positioning for online; establishing consistency of message as it is expressed through all social media and eCommerce channels, special events and the website.
Develop the Brand's social media, website strategies and annual marketing plans, content and editorial calendars, as well as provide general oversight and execution of plans across brand channels and the website.
Work closely with Marketing teams to set social media and website objectives and KPI’s.
Ensure integration of all brand and product specific efforts including promotions, special events, partnerships and initiatives, and ensure integration across all appropriate eCommerce, social media channels and on the website.
Manage the relationships with third party vendors and agency partners; employ project management skills to develop timelines, budgets and priorities, while driving accountability with follow-up and achieving on-strategy outcomes.
As a thought leader for the company, be immersed in new and emerging technologies and digital/social media trends to identify opportunities and craft points of views and recommendations.
Oversee storytelling and content creation, including being involved in photo and video shoots to develop content for posts, Facebook live and other content pieces focused on our products, recipes, food hacks, promotions, programs, brand partnerships and social responsibility.
Identify and manage influencers and brand ambassadors directly and via agencies.
Partner and collaborate with all internal brand marketing, recipe, promotion and legal teams to ensure integrated, timely and relevant content is live on the site on an ongoing basis.
Knowledge and Skills Requirements:
8-10 years of related work experience at a consumer packaged goods (CPG) company, or related digital or social media agency
Developing and executing strategy, including conducting analytics
Managing the creative process for consumer-facing materials
Managing an online media plan directly of via an agency
Implementing SEO/SEM strategies, working with partner agencies to manage keywords and SEO optimizations, and regularly analyzing programs
Using Facebook, Twitter, Instagram, Pinterest, YouTube and other social media channels, social listening tools and social media management tools
Excellent project and budget management skills
Bachelor’s degree required (major in Communications or Journalism preferred)
5 to 6 times per year for conferences, agency/retailer meetings, or events