This is an addition to staff for this well known multimillion dollar organization. They are located just south of Cedar Park, away from all the traffic. This is a fantastic role. They have a great culture, a solid team and is a well known organization. Your marketing experience should include working with creating and managing email marketing campaigns, content creation and is comfortable taking the initiative in conceptualizing new campaigns. They would like this person to be more proactive and can really work proactively with the other digital marketing specialist on email campaigns. The objective here is to find someone more strategic vs. waiting for direction.
We are looking for experience, someone targeting stability, a great work/life balance and a company & team that genuinely appreciates your work and what you do. Plus you get to be part of a national organization with a fantastic reach and make a real difference while building programs and creating their email campaign strategy!
They need someone who is ready to take the reigns, come up with the ideas and still manage the compliance and communication regulations required by their industry. Let me know ASAP if you are potentially interested and we can discuss details!
Responsible for creating email marketing campaigns to promote a product or service.
Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business.
Designs templates that can be easily adjusted on the fly for other areas of the business.
Reviews email marketing content for accurate grammar and factual information.
Ensures messages are sent in proper form and template.
Sends messages that are delivered to only those who have opted in for messages.
Provides ongoing maintenance of email templates to ensure and usability.
Reviews email marketing performance as a whole and at a granular level, to report findings.
Uses email analytics to re-define current processes and procedures.
Provides feedback and analysis to Marketing and Branch Managers on their email marketing initiatives.
Assists branch users on email creation, list segmentation, testing, launch, and analysis.
Trains branch users on email marketing platform changes.
Develops automated email marketing programs with the help of branch user feedback.
Stays up-to-date on email best practices and integrates them into the overall email marketing strategy for the business.
Some development and coordination of web graphics, logos, and imagery for specific assignments may be required.
Assists in other areas of digital marketing that include, but are not limited to, social media, web analytics, graphic design, SEO, and SEM.