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Public Relations Coordinator

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Jan 22, 2018

McLean, VA

Freelance

Agent: Kara L.

Job #: 127740

Job Description

AQUENT is seeking a Public Relations Coordinator for an exciting opportunity!

This position requires exceptional external communication skills especially leading integrated large-scale consumer PR campaigns. The responsibilities of this role will be focused on understanding the business, its product objectives and establishing a proactive external communications program to promote these products. The manager will be dedicated to developing new initiatives and supporting always on programming with a strong focus on project management, media relations, influencer strategy, content creation, distribution and analytics.

Why would you want to work for our client?

They are Fortune 200 organization that has been on the Top 100 Best Companies to Work for list 10 times!

And what you can expect working with them?

- An open, collaborative, diverse environment where ideas are welcome.

- The work you do will reach millions of customers and end users.

- A Work Life Balance – it’s a core company value.

Why do you want to work through AQUENT?

 - AQUENT offers an amazing benefits package. For every hour you work – we'll subsidize up to 85% of your medical, vision and dental premium.

 - A team of agents that are invested in your career. We offer resume and portfolio review, interview prep and access to online training.  

 - We offer the only referral program that continues to give back.  Earn a cash bonus for every hour your referral works for up to 6 months.


RESPONSIBILITIES:
• Deep understanding and ability to communicate the unique benefits, features and key issues related to our client’s  product and digital tools support card products, among others
• Develop and execute long-term external communications plans showcasing products, tools and services, that ultimately drive measurable results
• Execute media outreach, leveraging key contacts and managing relationships to ensure media coverage in national and regional dailies, wires, business periodicals, broadcast media, online/social media outlets, industry trades and consumer publications
• Strong project manager with the ability to balance multiple priorities at once and collaborate with a diverse group
• Measure and evaluate program results and communicate findings effectively to a diverse audience, including senior leadership
• Strong understanding of online and traditional marketing techniques and the ability to communicate how these types of tactics can be leveraged to enhance PR outcomes.
• Lead strategic influencer programming, including identification, content development and paid amplification (in collaboration with internal partners)
• Work effectively in cross-functional teams to advance communications strategy to internal key partners and various levels, ranging from senior management to supporting staff
• Ability to influence, motivate, build consensus, and mobilize teams and business partners
• Ability to effectively manage agency partners and vendors
• Work with appropriate divisions to implement specific plans to address key issues
• Draft communications materials to include strategic plans, press releases, media alerts, speeches, social media content and other communications documents for consumer and business audiences
• Demonstrate skill and genuine interest in research and analysis of current PR trends to foster new and out of the box thinking.

BASIC QUALIFICATIONS:
• Bachelor’s Degree or military experience
• At least 5 years of Public Relations experience
• Experience in creating and executing integrated consumer PR campaigns for big brands
• 5-7 years of public relations experience for a leading consumer brand (experience with brands within financial services is a plus)

PREFERRED QUALIFICATIONS:
• Strong written / verbal communication skills (writing sample required)
• Proven ability to work effectively with multiple constituents, including peers, executive management, senior management, giving simplicity to complex subject matters
• Deep understanding of online and traditional marketing techniques and experience leveraging them for executing successful integrated PR campaigns
• Monitor, analyze and communicate PR results, insights and learnings on a quarterly basis
• Creative, integrative problem-solving and structured thinking
• At least 2-3 years of digital marketing experience with a focus on content development, distribution and analytics
• Self-motivated with strong organizational skills, analytical talent and attention to detail
• Excellent presentation and persuasion skills; ability to present plans with confidence and execute flawlessly
• Strong project management skills and ability to handle multiple projects simultaneously
• Strong working knowledge of HTML, Word Press, Facebook, Twitter, YouTube, and Instagram
• Proficiency with MS Outlook, Word, PowerPoint, Acrobat, and media analysis tools

 

Requirements:

If this sounds like you - message me today at Klyons@aquent.com!

About AQUENT:

Working with AQUENT gets you access to some pretty cool things, including:

Subsidized health and dental benefits

Access to Fidelity 401(k) and FSA Program

Direct deposit for your weekly paycheck

Access to free online courses via AQUENT’s Gymnasium and Lynda.com to develop your skills

We reward for referrals! Who do you know? http://aquent.us/rewards/

 

 

Want more details about this and other McLean, VA opportunities? Meet Kara Lyons!

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