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SEO Analyst

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Dec 08, 2017

Cambridge, MA

Freelance

Agent: Ryan K.

Job #: 126346

Job Description

The Search Analyst role will be working with multiple Digital Marketing teams such as the Paid Media and SEO teams, leveraging Google tools (Google Analytics, Google Search Console, and Google AdWords) for reporting and research. 

In this role, you will: 

  • Create recurring reports using Google Search Console data to track keyword ranking and traffic growth for organic search
  • Identify opportunities for paid search keyword expansions based on organic search performance and competitor data 
  • Develop search performance dashboards to analyze user behavior and keyword ranking over time 
  • Work with the paid search team to uncover campaign inefficiencies and optimization tactics, such as negative keyword development, audience segmentation, and bid scheduling 
  • Develop a process to improve content and metadata consistency across the websites 
  • Evaluate user behavior via Google Analytics and site usage tools to make recommendations for content planning and search experience optimization 
  • Build monthly campaign reports for the digital marketing team, providing monthly search volume metrics for selected keywords (English and non-English, branded and non-branded), to understand trends over time and influence content planning 

Want more details about this and other Cambridge, MA opportunities? Meet Ryan Krivonick!

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