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Display & Paid Social Exec - London - Up to £28k

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Nov 27, 2017

London

Permanent

Agent: Kieran O.

Job #: 125843

Salary: £28K

Job Description

Display & Paid Social Executive - London - £28K

We are working with a major fashion brand, who are currently looking for an Display & Paid Social Executive to work as part of their Online Marketing team in Central London. 

Your role will be to buy media on the core social and display platforms through a direct relationship with agencies and our PMD platforms. 

Main Responsibilities:

The Display & Paid Social Executive will be expected to undertake the following: 

  • Staying up to date with all the developments in social media/display advertising and the leading PMD platforms
  • To develop and build strong relationships with the major platforms (Facebook, Twitter etc.)
  • Plan and organise all seasonal launch, promotional and weekly campaigns
  • Managing the large budget over multiple countries and media owners
  • Build, set up and deliver campaigns for Facebook, Twitter and any new platforms
  • Optimisation and budget management on spend and campaign performance metrics
  • Delivering post-campaign analysis using both the media reports and the analytics solutions
  • Testing new formats and new ways of buying media - pushing forward the paid social or display buying strategy delivering continuous improvement
  • Understand social media buying and display opportunities over international borders
  • Understand the mix of paid, earned, owned media and inform when and where it is appropriate to promote content through each channel
  • To develop an internal strategy for display advertising
  • Establishing a list of important media owners and maintain relationships to ensure that we always get the best rates
  • Raising POs and handling invoices to ensure payments are made in a timely manner 

Personal Traits: 

  • Analytical and numerate
  • Ability to create long term plans and a head for innovation
  • Good working knowledge of CRM principles and activity
  • You embrace the ever changing social media and display environment
  • Passion for social and the display landscape
  • An eye for detail and meticulous by nature
  • Ability to compile and write reports that demonstrate strong writing skills and the ability - to communicate clear, concise insights and recommendations
  • Be able to fully comprehend and work within business constraints and strategies
  • Adept at presenting data graphically for a non-technical audience
  • Ability to focus on key conversion issues that have a material effect on performance
  • Ability to interact with technical teams, marketing teams, project managers and internal clients 

Requirements: 

  • Educated to degree level
  • Strong planning skills
  • Understanding of international social media
  • Strong Excel skills - Ability to merge data from a multiple sources and formats into data acceptable for analysis
  • High attention to detail and quality of work
  • High energy - looking to learn and help make improvements and drive change
  • Ability to work under tight timelines and quick turnaround 

Preferable: 

  • Experience in display advertising
  • Knowledge of programmatic/RTB display buying
  • Experience in the fashion industry
  • European Languages 

Want more details about this and other London opportunities? Meet Kieran O'Keefe!

Display & Paid Social Exec - London - Up to £28k - Questions