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Sr. Marketing Manager

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Nov 14, 2017

Los Angeles, CA

Temp To Perm

Agent: Whitney W.

Job #: 125511

Salary: DOE

Job Description

Our client who focuses in on the Gaming, Entertainment, and Video industries is looking for a Sr. Marketing Manager with a passion for pop culture and entertainment to join their team ASAP! This position will start out as a contract but has high potential to turn Contract-to-Hire if all goes well during the contract portion.

The Sr. Marketing Manager is expected to be a leader within the department and company-wide: one who can manage agencies and vendors and develop relationships with key partners such as development studios,  manufacturers, brands, TV partners and licensors. This role will also participate in senior-level decisions and discussions with respect to the management of the marketing team.  

Duties & Responsibilities:

  • Interact directly with the creative team and ad agencies to create enticing marketing campaigns.
  • Work with PR and community teams globally to plan key beats for launch campaigns, major content updates and price point activity.
  • Analyze performance of all marketing programs including ad spend, to identify the best opportunities for optimization, and regularly iterate to maximize performance.
  • Work with other third parties to seek out promotional opportunities and co-marketing opportunities and partnerships.
  • Assist in organizing and hosting of promotional events and trade shows. 
  • Direct Market Research in the development of focus group discussion guides and questionnaire.
  • Write evaluations, develop market trends, and analyze all aspects of the products. 

Knowledge, Skills, & Abilities:

  • Passion for videos, pop culture, and entertainment
  • Strong writing, editing and verbal communication skills
  • Understands social media including Facebook, YouTube, Twitter, forums, blogs and the broader entertainment industry trends with these platforms
  • Ability to address unforeseen problems creatively, patiently, and tactfully
  • Thrives in a fast-paced, team-oriented, deadline-driven environment (no egos, please!)

Want more details about this and other Los Angeles, CA opportunities? Meet Whitney Westphal!

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