Our client who focuses in on the Gaming, Entertainment, and Video industries is looking for a Sr. Marketing Manager with a passion for pop culture and entertainment to join their team ASAP! This position will start out as a contract but has high potential to turn Contract-to-Hire if all goes well during the contract portion.
The Sr. Marketing Manager is expected to be a leader within the department and company-wide: one who can manage agencies and vendors and develop relationships with key partners such as development studios, manufacturers, brands, TV partners and licensors. This role will also participate in senior-level decisions and discussions with respect to the management of the marketing team.
Duties & Responsibilities:
Interact directly with the creative team and ad agencies to create enticing marketing campaigns.
Work with PR and community teams globally to plan key beats for launch campaigns, major content updates and price point activity.
Analyze performance of all marketing programs including ad spend, to identify the best opportunities for optimization, and regularly iterate to maximize performance.
Work with other third parties to seek out promotional opportunities and co-marketing opportunities and partnerships.
Assist in organizing and hosting of promotional events and trade shows.
Direct Market Research in the development of focus group discussion guides and questionnaire.
Write evaluations, develop market trends, and analyze all aspects of the products.
Knowledge, Skills, & Abilities:
Passion for videos, pop culture, and entertainment
Strong writing, editing and verbal communication skills
Understands social media including Facebook, YouTube, Twitter, forums, blogs and the broader entertainment industry trends with these platforms
Ability to address unforeseen problems creatively, patiently, and tactfully
Thrives in a fast-paced, team-oriented, deadline-driven environment (no egos, please!)