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Digital & Web Marketing Specialist

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Nov 06, 2017

McLean, VA

Freelance

Agent: Lauren P.

Job #: 125238

Job Description

My client has an immediate need for a Digital & Web Marketing Specialist. This position is on-site in either their McLean, VA or Bedford, VA office. This engagement will go at least 6 months.

Duties/Responsibilities: 

  • Determine calls to action and related core pieces of content to drive deeper engagement on client websites
  • Determine what kind of call-outs/banners/etc. about topical events, stories, and issues that we should have on our sites
  • Help figure out the best ways to share an article to engage our audiences
  • Knows best practices for web engagement/marketing funneling and can answer related questions such as:
    • Should we use ION or similar to create an interactive site that does some sort of survey or calculator?
    • Should we gate content or not?
  • Apply strategic thinking to the site: Knowing the best way to get audiences to click on one thing that provides a call to action, then another, then another.  We want the people asking the right questions to come find us; to get the needle out of the haystack. 

 

Want more details about this and other McLean, VA opportunities? Meet Lauren Petrillo!

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