My client has an immediate need for a Digital & Web Marketing Specialist. This position is on-site in either their McLean, VA or Bedford, VA office. This engagement will go at least 6 months.
Determine calls to action and related core pieces of content to drive deeper engagement on client websites
Determine what kind of call-outs/banners/etc. about topical events, stories, and issues that we should have on our sites
Help figure out the best ways to share an article to engage our audiences
Knows best practices for web engagement/marketing funneling and can answer related questions such as:
Should we use ION or similar to create an interactive site that does some sort of survey or calculator?
Should we gate content or not?
Apply strategic thinking to the site: Knowing the best way to get audiences to click on one thing that provides a call to action, then another, then another. We want the people asking the right questions to come find us; to get the needle out of the haystack.