We have an agency client that is seeking a Digital Advertising Specialist, this is a full-time, on-site, temp to perm opportunity in San Diego. This persons primary functions are executing advertising technology, learning and helping with digital advertising technology. This is a mid level position that REQUIRES a SELF-STARTER. You will be required to quickly learn new technology and online platforms that are constantly changing. If you love learning new things, working in a collaborative environment and are into Life Sciences this is the place for you.
The Digital Advertising Specialist will assist in the operations of the Inbound and Digital Ad Tech departments of this specialized agency. This person will be responsible for helping to set up, execute and report on digital advertising and new marketing technology initiatives. This includes PAID SEARCH, display advertising in programmatic, native, video and other online platforms.
Pay Per Click Management: AdWords, Bing, Social Channels
Social Media Planning and Management
Ad Tech Support
SEO Management: perform ongoing keyword discovery, expansion and optimization
Growth Strategy: discover and prioritize new advertising technologies
Reporting using Google Analytics, Adobe Analytics, Tableau and Excel
3-5 years experience in paid search
Expert proficiency in Excel
Understanding of digital marketing landscape
Strong communication and project management skills
Plus but not required: HTML or other basic coding experience