The primary job responsibility of the Digital Marketing Manager is to work with the Vice President of Marketing to
develop, implement and execute strategic digital marketing initiatives for products, as well as specific apps. Work to develop ecommerce initiatives to support online store and direct app. The
Digital Marketing Manager will work with the Vice President of Marketing to develop and execute digital
marketing initiatives that drives downloads, monetizes and delivers awareness for products around core
In addition, the Digital Marketing Manager will also work to develop online promotions for online store.
Will actively coordinate campaigns based on key analytics that include mobile marketing, email marketing
campaigns and SEO (Search Engine Optimization) efforts designed to drive CRO (Conversion Optimization).
Ability to work with client partners and league licensors, as well as internal and external resources to execute
digital marketing initiatives. Be a key contributor to the Marketing Team working to support key
events and initiatives.
Demonstrated leadership, innovative initiatives and understanding of production timelines are keys to success in
Essential Duties & Responsibilities:
Develop, manage and execute campaigns to drive downloads of apps and drive
CRO (Conversion Optimization).
Develop, manage and execute email marketing and SEO (Organic SEO & Pay Per Click) campaigns in
support of online store and apps.
Develop, manage and execute online marketing/e-commerce campaigns in support products.
Ability to develop in-app advertising strategies.
Apply expertise in Analytics tools (e.g. Google Analytics, mobile analytics, etc.) to increase customer
acquisition, drive conversion and retention.
Leverage both internal and external analytics tools (e.g. Google Analytics) to develop Retargeting and
new campaigns geared to various user segments across social platforms and within apps.
Digital campaign management including Facebook Advertising, Google AdWords, etc.
Identify and develop new user acquisition opportunities
Work with various internal partners across multiple departments to develop promotions to support
apps and online store.
Translates strategies into tactical plans.
Strong knowledge and understanding of utilizing social media to drive consumer engagement.
This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all of the work requirements
inherent in the job nor is it intended to be an exhaustive list of responsibilities, duties, & skills necessary to perform the job.
Knowledge, Skills and Abilities:
Displays original thinking and creativity; meets challenges with resourcefulness; develops innovative
approaches and ideas; presents ideas and information in a manner that gets others' attention.
Adapts to changes in the work environment; manages competing demands; changes approach or
method to best fit the situation; able to deal with frequent change or unexpected events.
Strong organizational skills and the ability to handle multiple projects with an attention to detail.
Understanding of marketing, public relations and advertising strategies.
Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds
well to questions; demonstrates group presentation skills.
Resourceful problem solver with team player demeanor.
Effectively influences actions and opinions of others.
Excellent strategic planning, marketing and forecasting abilities.
Must be able to work in a fast-paced environment.
Understanding of social media platforms, user acquisition strategies and ability to
leverage emerging social media platforms.
Education &/or Experience:
Bachelor’s Degree is required. Marketing/Digital Marketing or Communications major is strongly
Knowledge of Analytical Tools (Google Analytics, mobile marketing analytics and internal app tools)
CRO (Conversion Optimization)