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Freelance CRM Strategy Director

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Sep 06, 2017

Chicago - West Town

Freelance

Agent: Ilana B.

Job #: 122760

Job Description

Vitamin T is looking for a Strategy Director/Senior Strategist with REGULATED experience to work on a regulated client ASAP with a well known agency. This role would start for a month (full time) on site to start, with potential for extension. Candidates must be self serving and comfortable in an ever-evolving agency setting.

Responsibilities:

  • Understands the full scope of the client’s business and objectives and works with the team to develop creative solutions; this includes a deep understanding the role of digital as it relates to other direct response, brand advertising and CRM channels 
  • Develops accurate and insightful conclusions from research data and clearly articulates strategic direction to the team and client; Can design and recommend ways to use digital consumer behavior and performance data as a research tool 
  • Crafts insight-driven creative briefs and presents creative strategy in a way that crystallizes the opportunity and inspires the team 

Required Qualifications & Experience 

  • CRM exp. a must. 
  • Experience examining the consumer’s path-to-purchase, especially at digital, social and mobile touchpoints; 
  • Practiced point of integration between media strategy, channel strategy and creative strategy; 
  • Leverages a shared understanding of the consumer experience as a key driver of Integration

Talent must be comfortable working on regulated industries - tobacco, alcohol, etc. 

Want more details about this and other Chicago - West Town opportunities? Meet Ilana Black!

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