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TALENT POOL: MarTech - Digital Marketing Strategy & Management

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Aug 31, 2017

Los Angeles

Freelance

Agent: Fanny H.

Job #: 122567

Salary: DOE

Job Description

We are building our pool of talent for Digital Marketing Manager roles! If you are a fit and interested in new positions please let us know and we will connect with you to discuss the details and see what clients we can match you with. 

Duration will vary from contract, contract to hire and direct hire. Clients are across industries but local to Los Angeles! Thanks.

 

Responsibilities of the Digital Marketing Manager

  • Manage marketing campaign strategy and planning, content development, and delivery across multiple web sites and other digital channels

  • Plan and lead execution of all SEO, email, social, content, PPC, and display advertising campaigns

  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) to senior leadership and other cross-functional stakeholders

  • Identify trends and insights, and optimize campaign marketing efforts and budget allocations based on the insights

  • Brainstorm new and creative growth strategies

  • Plan, execute, and measure messaging, creative design, audience, and conversion tests

  • Optimize conversion funnels
     

Requirements of the Digital Marketing Manager

 

  • Bachelor’s degree in marketing or a related field

  • Proven work experience in digital marketing; We are looking for a range of experience levels (Specialist = 1-3 years, Manager = 3-6 years, Director = 7+ years)

  • Demonstrable experience leading and managing web, SEO/SEM, marketing database, email, social, and/or display advertising campaigns

  • Experience in identifying target audiences and developing targeted, multi-touch digital campaigns with relevant CTAs

  • Experience in optimizing landing pages and conversion funnels

  • Experience with A/B and multivariate testing

  • Experience with marketing technologies including Marketing Automation/Email Marketing, CRM, CMS, Web Analytics

  • Experience creating, optimizing, and reporting for Google Adwords campaigns

  • Working knowledge of ad serving tools (e.g., DART, Atlas)

  • Working knowledge of HTML, CSS, and JavaScript

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement

Want more details about this and other Los Angeles opportunities? Meet Fanny Halsey!

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