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Digital Marketing Analytics

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Aug 21, 2017

Boston, MA

Freelance

Agent: Ryan K.

Job #: 122072

Job Description

If you LOVE Math, we want to speak with you!

 

We are looking for a several talented Digital Analysts at various levels (Junior through Senior). In these roles, you will be delivering quantitative analysis in the digital marketing space. To do this, you will:

 

  • Measure attribution of business outcomes to media activity (across tactics, messages, reach vs frequency) to improve media efficiency and conversions

  • Build predictive and segmentation models to understand customer behavior

  • Conduct regular and ad-hoc analyses, data mining and predictive analytics projects to provide leadership with actionable insights at tactical and strategic levels

  • Initiate new model development and areas for further research and analysis


 

Responsibilities:

  • Define and develop approaches to conduct descriptive, predictive, and prescriptive analyses on large data sets

  • Build models using statistical tools to address business questions; Have a deep understanding of model inputs, outputs, and mechanics to interpret and validate model results

  • Consider and control for media consumption, consumer behavior, and external forces that drive business outcomes (seasonality, competitive landscape, trends, etc.)

  • Thoughtfully construct the “right” objective to optimize

  • Work cross-functionally and collaborate with analytical teams, marketing, other business partners, and external vendors

Want more details about this and other Boston, MA opportunities? Meet Ryan Krivonick!

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