My Client is a creative marketing agency that connects brands with consumers in innovative and memorable ways. Their purpose is to help brands grow by creating stronger and more meaningful relationships that build value over time. Their expertise covers the full spectrum of marketing from transformative insight generation and data solutions, through to technical innovation and award winning campaigns.
They are currently looking for an SEO/PPC Specialist, the purpose of this role is to deliver best practice Search solutions for a range of blue chip clients across sectors including FMCG, Drinks, Automotive and Art.
The role requires someone who understands all aspects of SEO (technical SEO, content optimisation, offsite SEO and behavioural factors), has a practical knowledge of Paid Search and understands the role of both channels in a wider content marketing context.
The role sits within the Content & Distribution team and would work closely with other SEO/PPC experts, Planning, Data, Social, UX and Tech teams as well as consulting on new business opportunities.
The typical day-to- day will involve identifying new Search opportunities, optimising existing strategies and campaigns, monitoring and reporting on campaign performance and communicating recommendations and results to internal and external stakeholders.
This is a client-facing role so good communication skills are essential.
To manage the technical side of SEO campaigns across clients
To provide and present SEO recommendations and analysis to clients
Identifying and evaluating new emerging technologies in SEO
Planning, managing, testing and optimising PPC campaigns
To build strong client relationships
To deliver ‘Intelligent Influence’ internally and externally at all times
Have an advanced understanding of the role of Organic and Paid Search in the digital landscape
Identify new initiatives and opportunities on client accounts – e.g. the testing of new platforms or new technologies for campaign improvements
Take commercial responsibility for campaign budgetary management including bookings and billing
Specific skills / experience required:
Track record of delivering successful SEO and PPC strategies and implementation projects to recognised brands
Strong technical SEO knowledge
Practical knowledge of running PPC campaigns
Ability to translate all technical and data analysis into layman’s terms for clients
Strong ability in MS PowerPoint and Excel