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Email Marketing Analyst

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Jul 20, 2017

San Diego, CA

Temp To Perm

Agent: Quinn S.

Job #: 120769

Salary: $60,000-$70,000, depending on experience

Job Description

Growing international company seeks an experienced and detail-oriented Email Marketing Analyst to enhance the company’s B-to-C email marketing database strategy through data analytics to accelerate the company’s already rapid growth. The Email Marketing Analyst will utilize insights from past email campaigns and/or nurture programs, guide product owners’ email strategies to increase the velocity at which leads move through the lead lifecycle and, ultimately, increase customer life-time value (LTV). This is a unique and challenging opportunity for an Email Marketing Analyst to expand and continuously optimize the company’s email marketing program.
Responsibilities:
• Provide recommendations through analytic insights to develop v. 2.0 of the company’s data-driven email marketing program to generate leads, nurture prospects, and cross-sell customers.
• Analyze email campaign effectiveness based on key metrics (e.g. open/click/CTO rates, opt-outs, revenue contribution, etc.) and provide optimization recommendations to product owners on a regular basis.
• Leverage the customer database to analyze member behavior and provide recommendations for continual improvement of email campaign performance (e.g. testing subject lines, CTAs, time of day, cadence, etc.) that drives engagement and retention.
• Monitor email campaign deliverability, ensuring high inbox success rates.
• Be the expert on email best practices, technologies, trends, and CAN-SPAM (and similar) laws.

Client Description:

We have a simple philosophy at Vitamin T: to personally place the best creative talent in the best jobs for the best companies. When you work for Vitamin T, you qualify for medical, dental and vision insurance after working only four consecutive weeks maintaining an average of 20 hours per week. If this job isn't the right fit for you, but you know someone who is, please pass this job posting on. We have a fantastic referral program that pays out in cash rewards! (http://aquent.com/rewards/)

Requirements:

• Bachelor’s degree required
• 3+ years of email database marketing experience; experience with a 1+ million database highly desired; additional experience with SMS/MMS initiatives a plus!
• In-depth, hands-on experience with a marketing automation platform, preferably Marketo (or Hubspot or Eloqua), Google Analytics, Salesforce.com, etc.
• Strong analytical skills
• Demonstrated ability to juggle short-term needs with overall strategy and turn data insights into strategies that get results
• High energy, self-driven, accountable, and excellent at follow-up communication
• Ability to communicate and collaborate with both technical and non-technical stakeholders

Want more details about this and other San Diego, CA opportunities? Meet Quinn Sidon!

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