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Sr. Email Marketing Automation Specialist

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Jun 07, 2017

Dallas, TX

Temp To Perm

Agent: George S.

Job #: 119051

Job Description

Vitamin T has an EXCITING opportunity with one of our clients looking for a Sr. Email Marketing Automation Specialist to fill a permanent need on a contrac-to-hire basis.

Only local candidates as well as those who do not require sponsorship to work in the United States will be considered.

Job Responsibilities:

  • Manage the end-to-end email and automation program, from initiating new emails with the creative team to building, testing, deployment and reporting
  • Own the Marketo environment and serve as the primary Marketo Administrator
  • Define, implement, and maintain marketing automation best practices including database management, optimization, data quality, hygiene and troubleshooting
  • Develop and execute components in Marketo, including automated touchpoints for each stage of the lead lifecycle, outbound campaigns, forms, etc.
  • Understand the bi-directional data structure between Marketo and CRM (NetSuite); work with NetSuite admins on coordination of data sync
  • Work with various business teams to understand processes and optimize system configuration
  • Establish and maintain data quality through weekly reporting
  • Support corporate sales team with one-to-one prospect/client emails
  • Conduct A/B testing for optimization; regularly track and report on all email/automation efforts
  • Manage email templates and HTML development, when necessary, including working with developers and QA
  • Ensure compliance with spam and privacy laws in various regions (primarily US, Canada, Australia and the EU)
  • Route all email-related creative through legal
  • Explore new methods for list growth
  • Liaise with our automation/email agency partners

Qualifications:

  • 5+ years managing marketing automation programs from strategy to execution and reporting
  • 2+ years working with Marketo
  • Experience with platform-to-CRM integrations
  • BA/BS in marketing, business and/or ecommerce or other
  • Experience building customer segments
  • Proficiency in reading analytics and creating programs based on data
  • Some experience with NetSuite preferred

 

Want more details about this and other Dallas, TX opportunities? Meet George Strippoli!

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