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Digital Marketing Manager

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Nov 09, 2016

Carlsbad, CA

Temp To Perm

Agent: Quinn S.

Job #: 110763

Job Description

Growing agency seeks an inbound Digital Marketing Manager to help devise and implement integrated inbound marketing campaigns across several marketing channels – this entails knowledge of SEO, social media, content, and email marketing. The Digital Marketing Manager will be responsible for ensuring the efficient day to day management of internal campaigns including some ‘hands on’ elements such as analyzing and drawing insight from third party analytics data, content creation and optimization. The Digital Marketing Manager will also work with different departments within the agency to coordinate inbound marketing campaign content, strategy, and objectives for greater success. Job Duties & Responsibilities: - Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.) - Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content - Knowledge of all SEM channels. - Optimize marketing automation and lead nurturing processes through email, content, and social channels. - Establish closed-loop analytics with sales to understand how inbound marketing activity turns into customers, and continually refine process to convert customers. - Will be responsible for overseeing/managing Marketing Coordinator.

Client Description:

We have a simple philosophy at Vitamin T: to personally place the best creative talent in the best jobs for the best companies. When you work for Vitamin T, you qualify for medical, dental and vision insurance after working only four consecutive weeks maintaining an average of 20 hours per week. If this job isn't the right fit for you, but you know someone who is, please pass this job posting on. We have a fantastic referral program that pays out in cash rewards! (http://aquent.com/rewards/)

Requirements:

Qualifications: Digital professional with experience of digital marketing within different industries. At least 5+ years of experience within a mid-level marketing role; at least one year of agency experience highly desired! A passion for emerging platforms and a full and broad knowledge of effective inbound marketing strategies and techniques An excellent understanding of how Google and other search engines rank pages An understanding of social media platforms including Facebook and Twitter Excellent content creation skills Personal experience of achieving better-than-expected results (rankings/traffic/conversions) across a number of campaigns Analytical, with a proven ability to interpret large amounts of information, news, data and research quickly – and synthesize the most important/relevant information for intelligent strategic development Proficient user of Google Analytics and other major third party analytics platforms Highly numerate and literate, with the ability to produce top quality written reports Blogging experience Proactive and highly organized, with strong time management and planning skills Able to meet tight deadlines and remain calm under pressure

Want more details about this and other Carlsbad, CA opportunities? Meet Quinn Sidon!

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