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Search Engine Marketing Specialist

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Oct 11, 2016

San Diego, CA

Temp To Perm

Agent: Kristin B.

Job #: 109472

Job Description

Our agency client is searching for an experienced, entrepreneurial-minded Search Engine Marketing Specialist to join our team to help market our software applications. The successful candidate must demonstrate a proven track record of managing Google Display Network (GDN), AdWords, Facebook Advertising, and direct media buys focused on CPA/CPI and ROI. The role requires a savvy marketer who can take new product ideas from conception to fruition and scale with potentially unlimited ad budgets. Our best campaigns can scale to well over $1M per month, so you must have experience with, or at least interest in, managing large ad budgets. The role requires an entrepreneurial spirit who can research, set up, and launch new display campaigns and channels. The candidate must be able to manage multiple projects in a fast-paced and dynamic environment. Candidates must be creative, display "out of the box" thinking, and value having a direct impact on the success of the company.

WHAT YOU WILL BE DOING:

Manage, analyze, optimize and grow existing Google Display, AdWords, and Facebook advertising campaigns
Set up new Google Display, AdWords, Facebook advertising and retargeting campaigns
Measure and report performance of all digital marketing campaigns and asses against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on these findings
Optimize campaigns by testing new targeting, placements, and other implementations
Work with designers to optimize and test new ad creative and landing pages
Market research and brainstorm new product and marketing ideas
Recommend, launch, and scale new ad networks, RTB platforms & direct media placements
Manage a diverse portfolio of brands, applications and websites that support them

Requirements:

DESIRED QUALIFICATIONS:

3+ years of experience acquiring users through Google Display, Facebook, AdWords, and other performance-based ad networks
Direct response online/digital media acquisition experience
Experience managing multimillion dollar media buy campaigns
Expertise in RTB working with DSPs, ad exchanges, ad servers and creative formats
Experience in generating ideas for optimizing and testing display ad creative
Strong creative skills, come up with ad concepts and work with designers to bring them to life
Strong communication, oral and written skills
Copy writing skills
Exceptional problem solving, analytical and strategic thinking skills
Intrinsically motivated to achieve company and personal goals
Thrives in a fast-paced industry and evolving work environment
Experience in the industry is a plus (desktop application download space)
Knowledge of web site conversion metrics, including CPM, CTR, CPC, CPL, CPA, CPI
Bachelor's degree (preferably in business, marketing, or a related field)

Want more details about this and other San Diego, CA opportunities? Meet Kristin Barger!

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