Digital Marketing Manager

Description

Basically, Digital Marketing Managers make marketing happen. Through careful coordination with other teams such as sales, creative services, analytics, and IT, these superhuman creatures plan and lead execution of digital marketing strategies that maximize your company's return on investment—and shine a major spotlight on your products or services across multiple digital platforms.

Skills & Deliverables

  • Ability to manage marketing campaign strategy and planning, content development, and delivery across digital channels
  • Deep understanding and passion for all things related to email, social, content, SEO, PPC, and display advertising campaigns
  • Experience with marketing technologies including marketing automation/email marketing, CRM, CMS, and web analytics
  • Fluency in lead generation, loyalty programs, and email marketing as a tool for acquisition and retention
  • Identify trends and insights, and optimize campaign marketing efforts and budget allocations based on the insights
  • Plan, execute, and measure messaging, creative design, audience, and conversion tests
  • Ability to utilize qualitative and quantitative analysis to evaluate end-to-end customer experience across multiple channels and customer touch points