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Why User Experience is Worth the Investment


We’ve talked a lot about how UX can improve your ROI.

From the percentage of customers unlikely to return to a site after a bad experience to the number of users who say that a poor website experience negatively affects their opinion of a brand, bad UX is bad for business.

From real estate to banking (have you noticed how many times your local ATM has changed over the last five years?), building great customer experience is something that’s here to stay.

Ready for more fun facts and figures? Check out this infographic from the folks at UserTesting, powered by stats from comScore, Rockefeller Corporation, Bain & Company, Fastcodesign, and more.


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