The world of a digital creative is a heck of a lot like a video game.
Navigating through increasingly difficult levels, picking up new skill sets, wearing different hats, battling zombies, stealing cars and rising through the ranks of an organized crime ring...
Okay, not ALL of it is like a video game, but every journey begins by choosing your character. And you’ve got loads of decisions to make, since the term “digital creative” encompasses a really broad range of specialties and skill sets. Thereʼs design, development, content creation, and a whole slew of choices in each of those worlds.
While there’s no wrong decision when it comes to choosing your character, itʼs important to pick the one that suits you best and comes tricked out with the tools you know how to use. Let’s face it, winning is a lot harder if youʼre an interactive copywriter sweating out the HTML or a visual designer trying your hand at SEO.
Donʼt worry if you donʼt get it right the first time. Itʼs not uncommon to warp to a different level and try new things. And if you’ve got the moxie, you can always get more lives.
To help get you on your way, we developed this cheat sheet, er, handy chart, mapping out career options and skill sets for all types of digital creative roles.
No matter where you start, getting to the final level in the digital world takes lots of effort and plenty of hours, but we promise, just like in the virtual world, most of the fun is getting there!
Well, unless your brain is eaten by zombies, that is.
The ECD at McCann, Caprice Yu, shares her experiences and reveals the essential traits for success in advertising.