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Welcome to Atlanta: It’s Peachy Keen!

Source: apple.white2010

Did you know that Atlanta is home to more than 130,000 businesses? That’s one of the many factoids we’ll discover as we continue our journey through Vitamin T-infused cities (in layman’s terms that’s cities that are lucky enough to have a Vitamin T office!)

Today we grabbed a few minutes with agent extraordinaire Nancy Rabern to introduce us to this fabulous city.

Vitamin T: What do you love most about Atlanta?

Nancy: I absolutely love the change of seasons. I grew up in South Florida where we only had variations on summer. In Atlanta, the spring is fantastic with all the flowers in bloom and the fall is stunning with the trees all turning vibrant reds and oranges. I also love the people. There's a great sense of community here.

Vitamin T: Why is Atlanta a great place for interactive talent?

Nancy: There are so many wonderful companies in a wide variety of industries that are on the cutting edge in the digital space, the opportunities for career growth and cool projects are endless! Flash talent and web designers and developers are in particularly high demand here.

Atlanta is a great place to work. It’s one of the fastest growing major cities in the US, and the Atlanta metropolitan region is 8th largest metro area in the country. In fact, we have the third largest number of Fortune 500 companies within our city limits, and more than 75 percent of the Fortune 1000 have operations within the Atlanta metropolitan area.

Vitamin T: What are the hottest industries in Atlanta?

Nancy: Telecom, business services, defense, healthcare, insurance, and retail are burgeoning industries here. And the entertainment industry is growing by leaps and bounds, thanks to a new film incentive that was passed last year. Atlanta is also headquarters for Delta, Coke, The Home Depot, Newell Rubbermaid, and Turner Broadcasting.

Vitamin T: What advice would you have for talent moving to Atlanta?

Nancy: Rent a house or an apartment for the first six months so that you get to know what part of Atlanta or the suburbs suits you best. Atlanta is very spread out and each area has a distinct feel and culture. 

Vitamin T: What are some great networking organizations to connect with in Atlanta?

Nancy: I’d start with the Atlanta Interactive Marketing Association and the Atlanta Marketing Association. And of course, the Atlanta AIGA chapter is a great resource for designers.

Vitamin T: Who are some of the hottest ad agencies in the city?


A few that come to mind are:

  • 22 Squared – the agency behind the Toyota “buyer’s remorse” video
  • BBDO – represents brands like AT&T, ING, and HP
  • JWT – one of the best known marketing communications firms
  • Razorfish – creates engaging online experiences for brands such as Mercedes, Taj Hotels, and Williams-Sonoma
  • Turner Studios - develops branded news and entertainment on television and digital channels around the world

Vitamin T: What's one odd factoid you can share about the city that newcomers wouldn't know?

Nancy: There are 71 streets in Atlanta with the word Peachtree in them.

Looking to learn more about living and working in Atlanta? Connect with an agent to get the local scoop!

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