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Vitamin of the Week: Rebecca Masbaum (Los Angeles)


Rebecca Masbaum

In her last 4 years, LA business development manager Rebecca Masbaum has helped more Vitamin T clients in Los Angeles than we can count. (Though we’re pretty sure she’s keeping track.)

With her background as a social media marketer and an account executive and her intense passion for user experience, it’s no wonder so many clients call her when they need stellar creative talent.

Check out her answers to our 7 Quick Questions, then give her a call!

  1. What most excites you about your work and the contribution you make? In the past 4 years, I've had a front row seat to the growth and innovation within the user experience field. It’s been exciting to discover the different facets of the UX spectrum and the parts—both tangible and intangible—my clients and our talent play in the final products.
  2. What’s one important skill every person should have? Coding. Every year it becomes more and more apparent that everyone should have at least some coding skills. Coding—and I'm just talking about the basic HTML/CSS stuff—adds a valuable skillset to your resume, one that can pay off in dollars added to your income. And the investment is minimal; there are hundreds (I haven't verified that) of online courses that will give you the coding skills you need for FREE!
  3. What do you love about working with creative talent? I love the different perspectives I hear when interacting with the creative industry. At LA networking events, portfolio shows, and meetings with clients, I get to listen in on conversations and hear a lot of new ideas on solving issues. My favorites are those that come from these interactions and try to tackle local problems—like the drought—with design.  
  4. If you could have dinner with one person living or dead, who would it be and why? Oprah, because she loves bread! We'd have bruschetta from Fig & Olive, then the rustic bread and salted butter from The Standard DTLA, followed by bread pudding from République. Then we'd die happy.
  5. What tech innovation has most impacted your life? OK Google. I just switched over from iPhone to the new Pixel phone (*GASP*) and I'm loving a lot of the functionality, but mostly I love the OK Google function. It's truly hands-free and much more responsive and adaptive than Siri.
  6. What’s one question a candidate should ask in a job interview? Well, it’s not just a question, but a series of questions. I think job seekers would be smart to look inward to discover which management style has given them the most success. Even talent just starting out in their careers can identify managers or leaders in the past they've been drawn to or inspired by. Once you identify the type of management style that motivates you, you can start asking behavioral questions during your interview to see if the hiring manager has those qualities.
  7. Favorite GIF? One of the best things to come out of the 2016 election cycle is the Bill Clinton + Balloons = Wow!


Looking for amazing creative talent in Los Angeles? Talk to Rebecca!

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