A classically-trained advertising and marketing pro, Chicago agent Loren Greiff has a keen eye for what makes great design. And what makes a great designer. Add to that her more than 10 years of experience recruiting for creative and marketing roles and you’ll begin to understand why our clients rave, “Loren just gets it.”
If you’re ready to get some of her amazing advice, just read her answers to our 7 Quick Questions.
And if you’re in Chicago and looking for a great gig, give her a ring!
- What’s one important skill every person should have and why? Integrity. There's nothing more valuable than trust. Otherwise, what's the point? Whether its talent, clients, or those outside of work, it’s those people whose words and actions match up that really stand out. Even if what they say isn’t exactly what I want to hear, I have a deep appreciation for those who walk their talk.
- Best creative/digital event in your city? An Event Apart. Every year we get to meet UX professionals, developers, and designers and learn from the web’s most influential creatives like Jeffrey Zeldman, Eric Meyer, and Ethan Marcotte. How great is that?
- What made you want to work at Vitamin T? I came from the Aquent side of the house, so I was already a company advocate. I love working directly with my clients on their creative roles to build their team’s successes (and our team’s as well!) But it’s really the daily challenges and the team I work with that keep me here. It’s never, ever a boring day!
- What’s your favorite interview question? “How do you keep up with the category and keep your skills sharp?” I like this question because it helps me understand if the talent is self motivated enough to learn and explore outside of their job. I love to know: is design their life? You can follow up with, “Which site sends out the best emails and why?” Or even, “What classes/networking events do you attend?” Candidates who are naturally curious score high marks with me.
- What tech innovation has most impacted your life? Pinterest. When Pinterest first came out I was so sucked in I had to set a timer to curtail the amount of time I spent on the site. I use it for learning French, recipes, travel, tracking designers, inspirational quotes, gift ideas... the list goes on and on. My visual eye drives me. Pinterest is a way for me to keep the idea factory brain that I have more organized.
- If you could invent an app, what would it be and why? It would be the Day-Extender. I strive to be uber efficient with my time and still there's always more that I would love to add in. Outside of my day job, I spend a lot of time volunteering and helping women in the recovery community. Making art, cooking, and reading are also passions of mine that I can never get enough of.
- Name 3 things you think will become obsolete in ten years? Phone chargers (ughh, these are a pet peeve of mine), the current airport security process (please!) and sending clothes out to the dry cleaners. I am sure there's a better way to accomplish all of these.