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All you ever need to know about creative hiring, plus tips on digital portfolios, resumes, events, and trends.

Vitamin of the Week: Allyson Hoffman (Austin)


Allyson Hoffman

An agency vet with 13+ years of account experience for shops all around the Austin area, Allyson intimately knows the creative world from every side.

We’re of course ecstatic to have her on OUR side, helping clients solve creative conundrums and finding our talent awesome opportunities.

Read her answers to our 7 Quick Questions to see why she really sparkles!

  1. What’s your favorite interview question? “Describe your perfect work day.” I so love this question because it helps you really hone in on what makes a creative tick. It may have little to do with their actual day-to-day work or projects, but it reveals the culture and environments they love. That helps me get to that really specific place when it comes to finding a company or role that will suit them best and make them the happiest.

  2. What made you want to work at Vitamin T? And what do you love most about working here? I come from an agency background. A long time ago I was working with a recruiter and after a few conversations, she asked if I ever thought about recruiting. The more I found out about it, the more it really felt like the right fit. When an agent position opened up in Austin with Vitamin T, it was a no brainer. This job perfectly pairs my Austin creative industry background and connections with the rush of making awesome matches between talent and companies. I love the feeling of getting to change someone's life for the better or help them realize their path forward.

  3. If you had to pick two celebrities to be your parents, who would they be? Oprah... just Oprah.

  4. What’s your favorite brand and why? I keep coming back to Target. Not only are they socially conscious about giving back to local communities, but they really nail their advertising. Gorgeous, poppy, and fun, they are little 30 second vacations from reality. From designer collaborations to their scary brilliant analytics and marketing tactics, they just get it right. True brand affinity is not being able to walk out of the store without spending at least $75. Every. Single. Time.

  5. What app do you use regularly that provides great user experience? I'm a major Instagram user (and celebrity Instagram stalker.) I love the control it offers in terms of sharing, your followers, and curation. They've listened to their users and continually make improvements like editing posts, better photo filters, etc.

  6. Best creative/digital event in your city? I love the Austin Digital Jobs mixers. Its an incredibly supportive community of digital talent and employers. When they have an event, it is ON! We've met a ton of great talent and love it as an additional recruitment tool for those hot jobs!

  7. What’s the name of the last book you read? Blood, Bones, and Butter by Gabrielle Hamilton. I'm fascinated by the creative process no matter what the medium (she’s a chef). She's inspiring on so many levels. Also, don't read it while hungry!

Looking for great creative gigs in Austin? Connect with Allyson!

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