At this year’s SXSW many of us got an ad on our hotel room key cards to Tweet-a-Beer to one of our newfound friends (of which we made many).
Yes, you read that right, Tweet-a-Beer.
Of the many things Twitter is, hoppy and frothy haven’t really come to mind.
It works like this: Tweet-a-Beer is powered by a company called Chirpify, a Twitter payment app. Once you authenticate your Twitter account with Chirpify, you can send your @friend a beer (for just $5 each, paid via PayPal) as well as tell them a reason you sent them one (“Sorry about your crappy day.”). You can even suggest a meeting place (“See you at Johnny’s”) or a request for the jukebox (“Smoke on the Water”).
All your recipient has to do is click, “Claim Beer Money” and their PayPal account is credited $5.
(Using that money to buy anything other than a beer, say the latest Zynga app, is considered bad form.)
The folks at Chirpify are looking to turn Tweets into transactions to enable “consumers and businesses to buy, sell, donate and transact in-stream on Twitter.” Users need only include commands such as “buy”, “pay,” and “donate” to make it happen.
According to American Banker, tens of thousands of users have already signed up to use the Chirpify service.
And they aren’t just buying suds. In June, the company launched a "Tweet a Presidential Candidate" site, where folks can donate $10 to either Mitt Romney or President Barack Obama’s campaigns.
PowerBar, HP, and Pawngo have already jumped on board. Could Chirpify be the company who finally figured out how to monetize Twitter?
Buy us a beer, and we’ll talk about it.
The rules of engagement for digital marketing are constantly evolving