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Today's Creative Team: How Technology Is Changing the Team Makeup


Right now technology is changing at a rapid-fire pace–and those tech changes are transforming your creative hiring decisions.

The way teams collaborate together today looks very different to how it did 10 years ago. Or even two years ago. Which is why you need to make sure you’ve got the right talent with the right skillsets to help you reach your goals and wow your clients.

Let’s talk about four of the biggest ways technology has changed our creative workplaces and how each of these changes impacts your potential staffing and resourcing needs.

Change #1:  Working with Remote Resources

Right now you probably have a geographically dispersed team with members working in different locations all over the world. Which means you’re managing time zone differences and communication challenges.

When it comes to your team, make sure you have:

  • Project managers who can act as the “glue” for your projects, including all the crazy time differences and deliverables you’re dealing with. Your project managers need to know how to manage remote teams, give feedback diplomatically across different cultures, and enable teams to work together.
  • Talent with experience using communication tools like Slack, Trello, or Basecamp. When you’re dealing with a widely dispersed team, you need communication tools that enable you to talk to each other in real time. The days of doing project communication via email only are long gone (no one misses that, right?), so your employees and freelancers must be comfortable using real-time communication tools to talk to each other, share files, and track action items.

Change #2: The Importance of Rapid Prototyping

Prototypes are a great tool for getting marketing, creative, and operations team members on the same page very quickly, then helping them move forward together to get a project done.

When you create an interactive prototype of your application, software, or other online tool, you create a dynamic, compelling experience for your stakeholders – getting you to that “go live” moment faster.

Prototypes also improve your team communication.  When team members can actually see and experience how a product works, it’s a lot easier for them to understand what’s expected of them in their jobs.

Given the popularity and importance of prototyping, you need:

  • UX/UI designers with strong presentation and storytelling skills, so they can guide users through the prototype and spotlight the interface in a way that ties back to business objectives. Your UX/UI designers must be able to connect with and understand stakeholders as well as anticipate their questions.
  • Front-end developers who can handle fast, real-time changes, so you can get your prototype closer to the interaction or functionality you’re looking for. Developers need to be able to pivot easily, ask a lot of questions, and work well with the other teams in your company.

Change #3: The Growing Popularity of Online Video

Online video is the fastest-growing segment for digital marketing­–and that means people are willing to invest in video projects.

Video is no longer just for broadcast purposes, and you’re no longer just making multi-million dollar commercial spots. Now you can generate video content to post on Facebook, YouTube, and other social channels–and you can create dynamic video ads, too.

With all those video marketing projects you need:

  • Freelancers with hands-on video creation experience who know how to dream up compelling video content that stands out from the competition and gets attention amidst a sea of online video noise.
  • Smart marketing professionals who know how to tell stories with video. They need to know how to present video content, which platforms they should use to publish that content, and how to get audience members to interact with the videos. Your marketers must also understand the importance of putting videos in front of targeted audiences, to make sure the right people are seeing your content. And finally, know how to measure video results.
  • Copywriters and content developers who know how to write for video and create compelling scripts that grab (and hold) the attention of the audience.

Change #4: The Shift Toward More Personalized Email Marketing Strategies

Smart companies are giving their subscribers highly personal and relevant inbox experiences by using customized email marketing strategies.

By segmenting their lists and providing customized, dynamic content for each subscriber, you can improve your email campaigns and get better response rates from your prospects and customers.

These email marketing trends mean you need:

  • Data scientists who can analyze and interpret email marketing data, to help you improve your open rates, click-through rates, and sales conversions.

  • Marketing automation specialists who can design and implement segmented campaigns that address your subscribers’ unique needs.

  • Marketers and writers with strong email marketing skills who can produce attention-getting subject lines and campaigns.

Finding the Talent You Need

These shifts in technology influence the type of talent you need to have in your pipeline–so it’s important that you stay on top of the changes, and think about how they’ll impact your creative hiring process.

If you’re looking at your list and thinking, “Where am I going to find people with all these skills?”, don’t despair.

At Vitamin T, we have a 9-step hiring process to ensure our talent are ready and able to help you. It includes an expert interview program for front end development and UX talent performed by veteran industry experts–many of whom we’ve placed at some of the biggest companies in the world–-to qualify their hard and soft skills.

It means when you need a front-end developer who can pivot quickly and handle real-time changes for your prototype, we can send you someone that has the skills you need–because we’ve done that vetting in advance.

When you’re making creative hiring decisions, what’s important is that you get the right skillsets for your team, in the right combination, at the right time. Hopefully these tips have given you some ideas that you can use when you’re searching for your next employee or freelancer.

If you're looking for talent right now, call Vitamin T, get in touch with one of our agents today by filling out this quick-and-easy form, or call (855) 848-8568.

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