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Think You Know Detroit? Think Again!

Source: paul (dex)
You’d never guess that the town we know so well as the automobile capital of the world originally got its name from French trappers who called it the City at the Straits. Yup, they referred to it as “La Ville d’Etroit”.

Feel free to mention that at the next dinner party you attend.

It turns out there’s a whole lot we didn’t know about Detroit, that is until we asked star agent Rebecca Sanders to tell us more about the town she calls home.

While the city has had its share of economic struggles in recent years, the Big Three auto manufacturers, Ford, General Motors, and Chrysler are still cranking out the majority of America’s cars here. Not to mention their parts! Most of the world’s supplies of auto parts come from companies such as Delphi and Guardian Industries, also based in Detroit. And we don’t have to tell you how many ad agencies have a presence here, right?

See, a lot to learn! So, hop in the Coupe de Ville and let’s go for a virtual spin around the Motor City.

It’s the next stop on our Vitamin T Global Office Tour!

Vitamin T: What do you love most about Detroit?

Rebecca: The grit, the grind, the work ethic... Detroit is unlike any other city. While the rest of the world would like to count us out, we continue to show amazing signs of a rebirth. Artists, inventors, philanthropists, and some of the most amazing people in the world live here. We’re the home of the first affordable American automobile, the first traffic light, the first sunken urban freeway, and of course home to the Music. We’re a city of hope and creativity. Every day new people are moving here to start new businesses, save old ones, and help make Detroit the city of new possibilities.

Hey, we make lemonade out of lemons!

Vitamin T: Why is Detroit a great place for interactive talent?

Rebecca: Detroit is the hub of new ideas and technology. We thrive on invention and reinvention. You can see it in the creation of TechTown, a research and technology community that exists right in the hub of downtown. TechTown was built to stimulate job growth and creation of small businesses by supporting entrepreneurs and developing companies in emerging industries. The 12-block area has a great mix of schools, renovated and new housing, shops, lofts, an entertainment complex, and dozens of small technology-based startups and early-stage enterprises. Go by and you’ll see tons of new Detroit citizens!

Vitamin T: What advice would you have for talent moving to Detroit?

Rebecca: You’ve got to do your research and be very connected to be successful here. Be sure to explore all our neighborhoods, learn about the social scene, and network! Success in Detroit comes from community and contacts. Network, network, network! Did I say “network”? Just see below...

Vitamin T: What are some great networking organizations to connect with in Detroit?


Vitamin T: Who are some of the hottest ad agencies in the city?

  • Team Detroit - Voted one of the coolest places to work by Crain’s Detroit
  • McCann-Erickson - The world’s largest agency network
  • Campbell-Ewald - One of the largest marketing communications agencies in the U.S.
  • Fallon - New to Detroit, Fallon has brought the Chrysler Cadillac brand back to life! (Thanks to Charisse Winter for the updated info)
  • Goodby Silverstein - Also new to the Detroit market, they service both GM and Chevy
  • Digitas - Great digital agency servicing GM
  • GlobalHue - Multicultural agency servicing the Jeep brand
  • Jack Morton - New to Detroit as well, servicing GM as their experiential agency
  • Leo Burnett - The full service agency of record for Buick

Vitamin T: What are some odd factoids you can share about the city that newcomers wouldn’t know?

  • We say “pop" instead of “soda”
  • You MUST have a car! Domestic is a plus :)
  • While you’re out shopping for a car, don’t forget to pick up a bike too. We love biking!
  • There isn't a subway... yet
  • Not to hammer this point home too much, but our town makes lemonade out of lemons!

Looking to learn more about living and working in Detroit? Connect with our Detroit office to get the local scoop!

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