Smart Entrepreneur’s Secrets to a Fashion Startup

The daughter of two entrepreneurs, it probably came as no surprise to Emma Watkinson’s parents that she raised over £120,000 to create the startup SilkFred, platform for emerging UK designers and independent brands.
TechCityInsider’s Julian Blake interviewed Emma to find out how this e-tailer goes about the difficult task of nurturing fledgling design talent while creating a new market for fashion-conscious customers.
(If you’d like a transcript, it's right here!)