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Smart Entrepreneur’s Secrets to a Fashion Startup


The daughter of two entrepreneurs, it probably came as no surprise to Emma Watkinson’s parents that she raised over  £120,000 to create the startup SilkFred, platform for emerging UK designers and independent brands.

TechCityInsider’s Julian Blake interviewed Emma to find out how this e-tailer goes about the difficult task of nurturing fledgling design talent while creating a new market for fashion-conscious customers.

(If you’d like a transcript, it's right here!)

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