How much do we love UX? Enough to make this really cool interactive infographic, that’s how much.
There are a lot of compelling reasons for our devotion. Here are just three:
88% of consumers are unlikely to return to a site after a bad experience
Today's web traffic is full of sophisticated users accustomed to an immediate response. As technology advances, users expect better and better experiences and short wait times. If they face delays, they'll abandon your site quickly.
9 out of 10 consumers say that personalization has some impact on their purchasing decision
Web personalization has become increasingly important because it increases engagement and ultimately drives conversions. By providing the right content at the right time, you’re filtering out irrelevant information and building loyalty and trust with your user.
94% of first impressions are design related
Everyone knows content is king. Yet even the best content is handicapped when it's embedded in poor design. Don't just take my word for it, there's real science to back it up. User studies show that aesthetics have a huge influence on first impressions of a site. Stanford University was the first to publish a study on web credibility which found the inherent link between beauty and credibility.
Users demand a consistent and positive experience with every interaction with a brand. So, as UX has become embedded more and more in every customer touchpoint, providing a seamless, personalized, and holistic experience is a massive competitive advantage.
Now that you know why we’re so stoked, go and play with our infographic, and be sure to share with your friends!