To get the local scoop, we grabbed a few minutes with Vitamin T agent Amy McFarland, who shared her take on this fine city.
Vitamin T: What do you love most about San Diego?
Amy: Absolutely the weather and the scenery. With more beaches than your heart can desire, a world famous zoo, Balboa Park, Petco Park, Coronado Island, and the Del Mar Horse races to name a few fun events, San Diego is an extremely vibrant, dynamic city, where there always something to do!
Vitamin T: Why is it a great city for interactive talent?
Amy: Because of the surrounding larger markets, including Los Angeles and San Francisco, San Diego has become quite a niche community where great talent and clients land who are seeking more of a work/life balance.
Vitamin T: What advice would you have for talent moving to San Diego?
Amy: Try to diversify your portfolio with web and print work; hybrid talent goes a long way in this city!
Vitamin T: What are some great networking orgs to connect with?
- San Diego Flash User Group
- San Diego Web Designers Meetup Group
- User Experience Special Interest Group
Vitamin T: Who are some of the cool ad agencies in San Diego?
Amy: Some of the fastest growing agencies in San Diego include:
- Bailey Gardiner – clients include the San Diego Museum of Art, Tiffany & Co.
- Digitaria – named one of the best agencies by iMedia Connection and .Net
- Geary Interactive – a performance-driven digital marketing company
- Lambesis – a brand development firm for bebe, SKYY Vodka, Dasani, and other major brands
- MeadsDurket – known for its branding process called The Central Idea
- NYCA – the #1 integrated marketing agency in San Diego
- Red Door Interactive – connects brands with customers across all digital touch points
Vitamin T: What are the hottest industries in San Diego for interactive talent?
Amy: Small to mid-sized organizations and large in-house clients have had an influx of interactive needs on their teams. Across the board, we've seeing requests for front-end developers, user experience designers, junior designers, creative directors, you name it. Traditional print agencies, interactive agencies, education, and e-learning clients, along with e-commerce and e-tail clientele in particular are seeing high demand for interactive talent. With the start of each new quarter, we're seeing several more requests for web talent.
Vitamin T: What are the most in-demand interactive roles you're seeing lately?
Amy: User experience designers, user interface designers, interaction designers, and information architects are among the most highly requested skill sets with our clientele. We’re also seeing a strong demand for both front-end developers and web content developers.
Vitamin T: What's one odd factoid you can share about the city that newcomers wouldn't know?
Amy: You can find hundreds of Harbor Seals located in La Jolla's "Children's Pool" in San Diego! How cool is that?!
Want to learn more about living and working in this fabulous city?