Surely no city in the world has so many architectural icons associated with it:Buckingham Palace, Big Ben, the Tower of London, the British Museum, the Millennium Bridge, the London Eye, Piccadilly Circus, St. Paul’s Cathedral, Hyde Park.
In fact, we’re so familiar with these places that it almost seems like we’ve already lived in London... Wait, that was somewhere else. Anyway, what we’ve really learned is that only a real Londoner can give us the full skinny on the ins and outs in this global hotbed for interactive.
The Director of Strategic Accounts for our London office, Emma Jackson gives us a virtual look around the city and never once cautions us to “mind the gap.”
It’s the next stop on our Vitamin T Global Office Tour!
Vitamin T: What do you love most about your city?
Emma: The best thing about London is that whatever type of life you want, you can have it. Want to live in a British village and start up a knitting group? You got it. Want to be at the forefront of design, finance or art and hear twenty different languages every day? You got it. Want to party every night like it's the last Friday on earth and rub shoulders with the A-listers? No problem!
Vitamin T: Why is it a great place for interactive talent?
Emma: London is fantastic for interactive talent because most of the world's greatest and most tech-savvy agencies live, play, and create here. We are expected to produce world-leading work and to do that we need the talent to match!
Vitamin T: What advice would you have for talent moving to your city?
Emma: I would say that networking is really important. I would also say that being genuine is massively important. English people (and to be honest, most Europeans) don't like a hard sell. We're impressed by things that get done, not talking about them.
Vitamin T: What are some great networking orgs to connect with?
Emma: Like everything in London, it's not quite that simple! Because we are such a big and progressive city, we have communities for everything. And for Londoners, nothing beats just getting your face out there.
Hang around Soho or Shoreditch (the two hotspots) and guaranteed you will be in and amongst people who work in design and media. As I mentioned, there's no substitute for getting out there and using online communities to supplement your network and knowledge, rather than relying on them.
There are also several members clubs that have a clientele that is 95% from the creative industries and also several bars around Soho and Shoreditch that are known to cater for the media crowd.
Of course, Meetup.com is still a fantastic site for designers, developers and those in social media. There are many different groups so just search for ones near you, or by your chosen discipline
Do your research online, but get your real face out there!
Vitamin T: What are some of the hottest agencies in your city?
Emma: Wow. Where to start? Here's a few to get your teeth into.
- LBi London - First and foremost a tech agency, the creative ideas that come out of here are just insane
- AMV BBDO - Two words: Guinness ads
- McCann Group - Creative swat team, rising force in the digital arena
- wieden + kennedy - Come on, Old Spice ads anyone?
- Albion London - Guerrilla marketing at it's best
- Saatchi & Saatchi - Pedigree agency
- AKQA - They turn out some amazing interactive work, truly a digital agency
- Sapient Nitro - Interactive excellence
As well as the very well known, there are loads more boutique agencies that do some incredible work with some incredible brands.
Vitamin T: What odd factoids can you share about the city that newcomers wouldn't know?
- Pants means underwear, not trousers
- We don't really like people that boast, but we LOVE people that make us laugh!
- Any crazy, wacky, unusual thing you want to do, wear, write about or film - we're down with it
Looking to learn more about living and working in London?
Connect with our London office to get the local scoop!