One way to hire the perfect employee is to get them to apply to your job. In today’s job market, talented creative job seekers might browse hundreds of job postings for every one that they apply to. So it should go without saying that making your new job post stand out is key.
Here are some suggestions on how to attract the best creative talent with your job descriptions.
Give Them a Sense of Purpose
Creatives, especially the best among them, aren’t going to apply to just any company. Remember, creatives are people who are in it for more than just the money—they want to do something that they love at a place they respect. Appeal to their ideals, or even their egos, by starting your job description with an account of what’s so great about working at your company.
By bringing up the larger value of the work your company does, and the fulfilling tasks that your future employee has to look forward to, you can draw the attention of the applicants who can afford to be picky. Starting your job description this way ensures that the best candidates will bother to read the rest.
Use a Unique, But Straightforward Title
Whether it’s the official job title, or just the title of the job description, you can grab a creative’s attention by making sure it's unique and exciting. The first (and sometimes only) thing a potential applicant will read is the title, so come up with one that encourages them to read more.
Sometimes this can be as simple as just being more specific. Think back to the first point—what is the purpose of the job? In addition to “Front End Developer,” add some detail: “Front End Developer who loves gaming.” Alternatively, if your company has a larger cause it’s working towards, like the environment or other social agenda, mention that detail in the title of the posting.
Show Some Personality
Too many job descriptions are generic and boring. Unfortunately, this only makes good creative talent less likely to apply.
If your corporate culture is serious and fast-paced, emphasize that with the kind of language you use. If your company is more laid back, include some of your casual persona. This way, someone who would fit well with your company will feel encouraged to apply and someone who wouldn’t to look elsewhere.
On the flip side, leave out the kinds of generic terms that every job description uses. When a creative thinker sees phrases like “must work well on a team” or “shows initiative,” they stop reading. Not because they don’t have those skills, but because every job description they’ve ever read has listed them. If your goal is to stand out, cut those phrases and wait until the interview to assess whether an applicant has those more basic, but essential, skills.
Consider Alternate Media
These days, not all job descriptions have to be purely text. Think of writing a job description as a form of mini-marketing for your business.
For example, a video job post is much more engaging than a couple of paragraphs. With a video, you can show what the workplace looks like, what kind of projects your company works on, and even have short clips of current employees talking about what they get out of working for you. Make sure to keep it as natural and authentic as possible and get good audio!
Also, a short infographic is another good way to grab attention. The combination of image and text can more effectively communicate the requirements of the job while maintaining interest for the candidate. Better yet, infographics can be shared on social media. Have your current employees share the infographic to attract people they might already be connected to.
Get a Second Opinion
Lastly, no matter how hard you work on your job description, there is no substitute for a second set of eyes. Ask a trusted co-worker or other staff member if the job description captures what they find most rewarding about working for your company. You could also ask someone that you’ve recently hired whether your posting would have stood out to them in their recent job search. Go to the team who will actually be working with your hire to see if your job description would attract the type of person they’d work well with and want on their team.
Attracting good creative talent isn’t always easy, but writing good job descriptions can go a long way towards helping the right person find you.
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