Good news, the year is looking up for creative freelancers!
Though the US (and European) economies continue to jump high hurdles in other areas, 2011 had two groups that outperformed the rest: tech companies and startups. The great news? Both look like they'll be continuing their strong run in 2012.
And we’re not the only ones who think so.
Back in December, Keith Cline over at Inc. Magazine, had this interesting look at the hiring climate for 2012. He is an admitted optimist, but his article pointed out some very hard-to-ignore facts such as the IPO window opening, if only slightly, for well-loved companies like LinkedIn, Pandora, and Groupon and the "monster rounds" of funding for Facebook, Twitter, and Dropbox.
Sadly though, for every silver lining, there's a cloud. The boon of certain industries makes it difficult for competing organizations to land the hottest talent. Bad for those companies: Good for talent.
Here are some of the hottest jobs we’re seeing so far in 2012:
● Front End Development
● Creative Design
● User Experience
● Online Marketing
● Web Analytics
In fact, in all our offices across North America, we're seeing more and more clients in need of these stellar talent and finding it tough to win the battle for the best ones. So if you’re a client trying to attract them, now’s the time to be sure you know exactly why YOU are their best choice. (we’re sure you already thought of that)
And heck, if you’re looking for your next great position, and you happen to fit those job descriptions, then it’s extremely likely we have positions for you.
So in our opinion, it’s a win-win-win. Kevin Cline gets to be right about the in-demand job types and our clients and talent get awesome work (and we’re happy). What could be better? Here’s to a great 2012!
Our survey of hundreds of senior creative and marketing leaders.