Honestly, we didn’t see it coming (and we’re still reeling from the news)—shocker because we’re online from our first spoonful of cereal flakes until that last sleepy move on Words with Friends.
So when our very own Digital Zookeeper Tiffany Jennings tweeted, then launched a poll yesterday morning about the pre-IPO Facebook making a land grab for Instagram for a cool $1 billion, we were in shock.
Instagram? The company who launched fewer than two years ago? And sluggishly released Instagram for Android, just last week?
Obviously it’s been a huge couple of weeks for the folks at Instagram.
(Especially the ones searching Google Maps for a good island to buy.)
Facebook’s Mark Zuckerberg said his company will run the photo sharing app as an independent service. Instagram’s CEO, Kevin Systrom, seconded that in a separate blog post on their site:
“It’s important to be clear that Instagram is not going away. We’ll be working with Facebook to evolve Instagram and build the network. We’ll continue to add new features to the product and find new ways to create a better mobile photos experience.”
Neither of those reassurances has quelled the detractors, as witnessed in the NY Times’ Bits blog and over at Lifehacker, who is giving advice to those wishing to get an alternative app.
It makes you wonder, as one of the most downloaded apps for the iPhone (with 30+ million users), what diehard fans of Instagram will ultimately decide about this purchase.
Or whether it’ll even matter.
With a predicted 1 billion (with a “B”) Facebook users by the August, 12 2012, it might not. (Now if each one of those folks pays just one dollar, then I guess Zuckerberg will have made a great deal.)
Have an opinion? Weigh in our LinkedIn poll: What do you think about Facebook buying Instagram?
Our UK team assembled a panel of creative pros to explore the emerging opportunities for creative communications in the age of “swipe-right culture”.