Why should brands bother with content marketing? Check out these numbers (though we realize probably most of you are already convinced, but just in case you need to show someone else...)
- 27 million pieces of content are shared each day (Aol & Nielsen).
- Companies with an active blog report 97% more leads (Content+).
- 90% of consumers find custom content useful (Custom Content Council).
- 78% of consumers believe companies who create specialized content are interested in building good relationships with them (TMG Custom Media).
Ready for some more numbers and great marketing content how-to advice?
- Why and how to tailor content
- Understanding an audience
- How to make your content work harder
Check out the interview and let us know what you think!